There is such a thing as bad publicity, especially in the form of television or radio broadcasts and viral You Tube videos that are so damaging, you or your company are at risk of losing people forever unless you deliver a supremely effective response.
A different approach to crisis communication
Distinct from the work of publicists or fixers, Public Upset Coaching helps CEO's, celebrities, and public figures gain greater insight into the perspectives, expectations, and feelings of their consumer base so that they can sincerely deliver empathic responses that transcend apologies and avoid the pitfalls that usually accompany them. Ultimately, participants in this process create public healing that is so powerful, it transforms them and their company from villain to hero. The benefits of Public Upset Coaching are lasting, since participants develop insights and skills to help them masterfully manage public upset as often as it occurs.
A different approach to crisis communication
Distinct from the work of publicists or fixers, Public Upset Coaching helps CEO's, celebrities, and public figures gain greater insight into the perspectives, expectations, and feelings of their consumer base so that they can sincerely deliver empathic responses that transcend apologies and avoid the pitfalls that usually accompany them. Ultimately, participants in this process create public healing that is so powerful, it transforms them and their company from villain to hero. The benefits of Public Upset Coaching are lasting, since participants develop insights and skills to help them masterfully manage public upset as often as it occurs.
